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Dame Anita Roddick, DBE 23 October — 10 September was a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing beauty products that shaped ethical consumerism. The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries.

Roddick was involved in activism and campaigning for environmental and social issues including involvement with Greenpeace and The Big Issue. Anita Roddick was born in a bomb shelter in Littlehampton, Sussex the daughter of Italian immigrants who had recently arrived in England from Naples. After school, Anita trained as a teacher before working for the United Nations.

This experience enabled her to travel extensively and meet many many people. The Body Shops simple ethical message and promotion of ethical and environmental friendly consumerism helped grow a very strong brand image.

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Anita Roddick talks of the ethos behind the Body Shop:. We did not want to be these captains of industry. We were rooted in family and community. By , the Body Shop had over shops worldwide. It is considered to be the second most respected brand name in the UK. Roddick said the aim of the business was not just about making money, but using valuable ethical and moral principles in deciding how the business is run.

I am still looking for the modern equivalent of those Quakers who ran successful businesses, made money because they offered honest products and treated their people decently. This business creed, sadly, seems long forgotten. She actively campaigned for this and other charities.