Peter alexander biography designer

Peter alexander outlet

His Story. Born in Melbourne in , Peter Alexander was not academic at all, but this fact didn't affect his bright future. It started as Peter selling pyjamas wholesale and online, but by Peter Alexander pyjamas were sold in many major department stores including Myer and Target. Also another major part of his business included Mail order. The mail order part of his business had grown so vastly, by , pyjamas were being sent all over the world.

After this event of his life, business was booming.

Peter alexander salary

This lead to Peter winning the Australian Designer of the Year award in As his work began to spread worldwide, international buyer were more interested in his pyjamas. This eventually caused the developments of negotiations in to take his business to the US. His dog became a vital part of his brand. Penelope started to appear in photoshoots and catalogues.

She was also a sign that Peter cared for the welfare of animals, most obviously dogs. Eventually in , a store was launched in the U. Never the less, it started of with a bang when Peter joined forces with one of his many celebrity followers, Katherine Heigl to help raise fund for dog shelters. However business was back to normal with a store opening in New Zealand.